Bad Mermaid
Energy Drink
Ocean-Born Energy. Disruptive by Nature.
Our Story
Bad Mermaid was built outside the system. Not approved by the category, not designed for it. That is the point. The name Bad Mermaid was born from a burst of imagination, a moment between our founder and his son, Jaxon, who is on the autism spectrum.
While playing Minecraft one morning, Jaxon shouted, “Bad Mermaid!” and the phrase instantly stuck. It was wild, fun, and beautifully unexpected, just like the creativity he brought into every day.
That spirit became the heart of our brand: celebrating the unique, the fearless, and the misunderstood.
Although our founding story began with Jaxon’s spark, Bad Mermaid has since grown into a movement, one that continues to stand for inclusivity, imagination, and the courage to be different.
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Packaging was dead. We gave it a pulse.
This can is the brand. It performs before it’s opened.
Aligned. Backed. Moving.
Tenace Incubation LLC and Tri Mason Distributing power Bad Mermaid’s retail rollout from store placement to shelf delivery.
What Doesn’t Exist Yet
Female-led with a diverse leadership team
Built outside legacy energy brands
Culture-driven energy brand at real scale
Our Target Consumer
Gamers
Gen Z Rebels
Wellness Seekers
Culture Creators
The Difference Is Clear
How We Go to Market
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Culture Owned Brands Win
Culture plus ownership created category-defining exits: Vitaminwater, Cîroc, Ace of Spades
Demand Is Built In
$25B
8% CAGR
The Economics Work
What It Costs to Make a Can
This pie chart shows how every dollar in our cost of goods sold (COGS) is allocated, from superfood ingredients to packaging and freight. Each can costs approximately $1.05 to produce. This price will significantly reduce as we scale. Despite using premium oceanic ingredients, we maintain a lean and efficient cost structure that supports strong margins.
Where the Margin Lives
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This bar chart lays out the full economic story of each can, from suggested retail price ($2.99-$3.49) to wholesale ($1.50), COGS ($1.05), and gross margin per unit ($0.45). At 2.2 million units sold, we reach break-even. It’s a clean path to profitability built on smart pricing and real margin, not just hype.
Year 1-3 Growth Forecast
This forecast outlines Bad Mermaid’s path from launch through scale, starting with 1M units in Year 1 and reaching 10M units by Year 3. The forecast also reflects static COGS (~$1.05), though actual costs are expected to decrease with volume. Our model is built on strong unit economics, with a break-even point at approximately 2.2M units. With retail placement secured, margin locked, and operational support in place, we’re positioned to grow quickly, without sacrificing profitability.
The Brand is Ready. The Market is Waiting
The business is built. This round funds rollout.
Key accounts and distribution partners are secured
Brand demand and media buzz are already in motion
Margin is proven, break-even is in sight
Capital accelerates what’s already working
We’re Raising $5M
To fuel growth, scale retail, and drive velocity
OFFERING AMOUNT
$5,000,000
Investments above the minimum investment must be made in $10,000.00 increments
INDUSTRY
Consumer Packaged Goods (CPG) – Functional Beverages
Security Type
Equity/ Convertible Note
USE OF FUNDS
Marketing, Inventory, Retail Expansion, Team
MATURITY (Convertible Notes)
AVAILABLE TO
CONTACT
24 Months, with the option for an extension upon the request of the Majority Holders
Accredited Investors
Joelle Paul-Cook, Ph.D., at Joelle@badmermaid.com
724.396.9129
ENERGY DRINK
How the Capital Will Be Used
Every dollar is tied to growth, visibility, and market impact.
Marketing + Growth – 40%
- Sampling, paid media, influencers, Instacart, PR
Inventory + Supply Chain – 30%
- Can production, ingredient sourcing, and co-packing
Team + Ops – 20%
- Key hires, distribution support, backend
Retail Expansion Support – 10%
- Demos, shelf presence, promo allowances
Now
What Changes With the Right Partner
Limited releases that create demand
Flavor drops tied to real moments
Direct-to-consumer traction before retail
Our Team.
This is the group building and running Bad Mermaid. Operators, creatives, and connectors who know how to move product, build brand, and execute without noise. Different backgrounds, shared standards, and a focus on getting things done.
Joelle Paul-Cook, Ph.D.
Chief Executive Officer
Alex Enriquez
Chief Operating Officer
Matt Peterson
Chief of Staff
Karen McDougal
Senior Brand Ambassador
Shirley Hon
Global Brand Ambassador
Dan Dixon
Founder